Serious Soft Plastic Baits designed by Pro Anglers for Serious Anglers


SALEM, Va. (Jan. 5, 2012) – With more than 10 years as a professional angler on the nation’s top circuits, John Crews brings his design and tournament experience into the market with the launch of MISSILE BAITS.

MISSILE BAITS provides serious anglers with new baits designed by a professional angler who has tested them on some of the nation’s best waters. Having already proven his mettle as a designer of top crankbaits with SPRO, Crews enters the world of soft plastics with MISSILE BAITS.

“This is a project I have been planning for quite a while,” said Crews, who has fished at the top tournament levels for 11 years. “The designs are all custom, unique, and exactly what we need on the pro tour. If MISSILE BAITS are good enough for me to compete with on tour, we know we will be providing anglers of all skill levels with soft plastics that they can have success with and immediate confidence in.”

MISSILE BAITS offers five custom shapes:

--- the D Bomb, a 4.5-inch beaver-style with a ribbed body and flappers designed for extra action

--- the Tomahawk, an 8.75-inch double ribbon tail that gives extra action in a proven-sized worm.

--- the Twin Turbo, a 3.3-inch twin tail grub that can be Texas-rigged, fished as a jig trailer and more

--- the Drop Craw, a slender, 3-inch crawfish shaped bait designed for fishing on a drop shot

--- the Missile Craw, a 4-inch crawfish-shaped bait with a uniquely designed hook slot for tremendous hookups. The Missile Craw can be used as a punch bait, pitch bait or even on a shaky head.

MISSILE BAITS will be offered at a suggested retail of $3.99, providing anglers with a value-minded lineup of baits produced by anglers with championship experience.

Three-time Bassmaster champion Ish Monroe of California will join Crews in promoting MISSILE BAITS. Monroe will be fishing with MISSILE BAITS during the 2012 tournament season.

Monroe said he knows the new MISSILE BAITS lures will be effective for him on tour.

“Over my career, I have gotten very particular about what is on my line when money and championships are at stake,” he said. “The designs we have with MISSILE BAITS are dialed in perfectly. I can’t wait to use these new soft plastic baits across the country! I am going to flip, pitch, and cast my way to victory with MISSILE BAITS.”

Pro-engineered MISSILE BAITS is ready to launch into the marketplace, aimed to deliver results to anglers on the water and for retailers on their shelves. MISSILE BAITS is constructed to provide ample opportunity for the tackle retailer and a value-minded approach for the consumer. MISSILE BAITS is open for dealer inquiries.

MISSILE BAITS is a small company dedicated to creating serious soft plastic baits to help anglers catch more fish. The designs are straight off the top-level professional bass tour. Based in Salem, Va., MISSILE BAITS works relentlessly to make the best baits, show their customers how to use them and stay on the cutting edge of bass fishing. New products and videos will continue to blast off into 2012 and beyond. Visit for videos, tips, forums, and more.

Heading into the final tournament of the 2011 Elite Series season on Wheeler Lake, Ish Monroe was on a mission.  After a dismal 91st place finish at Lake Murray put him in jeopardy of missing the 2012 Classic, Monroe bounced back with a 4the place finish at the Arkansas River and kept it rolling at Wheeler.

These two bass on the final day of competition at Wheeler, where he brought a 13-14 limit to the scales, helped Monroe to his second consecutive 4th place finish to close out the regular season.  It wasn’t a Gatorade shower, but it was pretty close to one. Complete Story

Fun, frog key for Elite angler's victory on Oneida

Ish Monroe
James Overstreet

AUBURN, N.Y. --   Ish Monroe had a ball on Oneida Lake for the third straight day as he went wire-to-wire for the win of the final 2011 Bass Pro Shops Bassmaster Northern Open.

Monroe rode a hot frog bite and backed it up with a prototype flipping bait to sack 51-2, more than two pounds ahead of runner-up Michael Simonton.

“I tell you what, this feels awesome. I’ve won on all the (B.A.S.S.) levels; an Elite Series event, Federation-level event and now that I’ve won an Open it feels really good,” he said as he clutched his trophy. Complete Story

Mike Iaconelli found how shallow fish can live in Oneida.

Rob Russow

Sep 23, 2011 - SYRACUSE, N.Y. – No one had any way of knowing when signing up for the 2011 Bass Pro Shop Bassmaster Northern Open series, but fishing Oneida Lake this week could turn into an advantage in the 2012 Bassmaster Elite Series.

That’s because when the 2012 schedule was announced this summer, it included a stop on Oneida Lake to close the regular season, Aug. 23-26.

“I definitely feel like it was a worthwhile investment of time,” said Kevin Short, who finished 31st at Oneida Lake Friday with 26 pounds, 7 ounces. Complete Story

James Overstreet
Ish Monroe is having more fun, leading after Day One of the Northern Open on Oneida Lake.

Sep 22, 2011 - Monroe cracks Oneida for two-pound lead after Day OneSYRACUSE, N.Y. -- Anglers had no problem filling out limits on Day One of the third and final Bass Pro Shops Bassmaster Northern Open on Oneida Lake in central New York.

The trick, however, was finding better-than-average fish to bring to the scales. Bassmaster Elite Series pro Ish Monroe of Hughson, Calif., found the five best of the 138-boat field, amassing 19 pounds, 14 ounces to take the lead on the first day of competition. Complete Story